Our mission and goal: to share the what, why, and how of raising naturally healthy puppies.

A group of five Border Collie puppies sitting on a black surface with a wire enclosure visible on the left. The puppies have various black and white and brown and white fur patterns and are looking in different directions.
A young black and white puppy running on a grassy field with white flowers, sunlight, and blurred green background.

Following a litter from late pregnancy to eight weeks

The project follows a litter of Australian Shepherd puppies — descended from generations of raw and fresh fed dogs — from late pregnancy through approximately eight weeks of age. Photos, videos, and behind-the-scenes content shared on social media, on partner brand websites, and on the project page will promote and normalize fresh food options.

Educational efforts will emphasize the health that comes from feeding fresh food, while dispelling the fearmongering about fresh food feeding currently spreading in the media.

Consumer awareness of the superiority of fresh foods has increased, thanks to educational efforts by brands, influencers, and pet professionals — including holistic and integrative veterinarians.