A fluffy puppy with brown and white fur chewing on a raw piece of meat on a blue surface.

Want to be part of the project?

Consumer awareness of the superiority of fresh foods has increased, thanks to educational efforts by brands, influencers, and pet professionals — including holistic and integrative veterinarians. Sales of kibble are declining while fresh foods are on the rise. Today is an ideal time for a collaborative effort to expand awareness and demand for healthier foods and care, especially for the growing puppy. The Natural Puppy Project will engage dog parents in an unprecedented way.

We invite the participation of brands, professionals, and the fresh food community. Click here to email us for more details.

You can follow the project on Facebook, at Dr. Coger’s Instagram page, or simply by revisiting the website to check for updates. Be on the lookout for info on future podcasts and Facebook Lives.

Raw Foods

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Cooked Foods

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Treats

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Dog Professionals

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Holistic Veterinarians

*

Raw Foods ✳︎ Cooked Foods ✳︎ Treats ✳︎ Dog Professionals ✳︎ Holistic Veterinarians *

Close-up of a fluffy dog lying on a colorful, patterned fabric surface.

2025

New York

The Atlast Project →

Together we can raise the bar on what a healthy puppy looks like!